The Howard Canfield Building was met with intrigue due to its historical significance and debut into the marketplace for the first time in 30 years. Due to the unique characteristics of retail along state street, our team sought a specific buyer profile. The client was also very specific in selling to a company that valued the property‚Äôs rich history within the Santa Barbara community. The team crafted a marketing story that highlighted the historical significance of the property and it’s prime State Street location, which resonated with the target audience: high net worth investors in Southern California.

Multiple offers were generated from buyers across the country, leading to a local buyer that had strong ties to the Santa Barbara community and region, and had a very specific vision for the property.