97% leased 806,788 square foot enclosed mall in West Central Pennsylvania, anchored by Macy’s, Sears, JC Penney and The Bon Ton. The Seller was motivated to reallocate its portfolio.

The property was positioned in a very factual manner, consistent with expectations for the intended audience. The target audience was mall owners throughout the US which had experience in large format assets, and relationships with the anchors. There were not many mall buyers at this phase of the market, so a direct email and phone call campaign was used to supplement regular email outbound marketing.

Multiple offers were generated and the ultimate buyer was an East Coast mall buyer who had transacted multiple times with similar properties.