Los Angeles is an ever-changing landscape – ever growing, ever developing and ever expanding. As new streams of residents enter the dense urban landscape, developers are continually building to meet the increasing demand for accessible housing. As cranes dance around Downtown Los Angeles’ skyline, developments continue to pop up in trending hot-spots like Echo Park, […]
Communication is one of the roots to successful project management, and the main difference between a project running smoothly or a project filled with missed deadlines and avoidable bottlenecks. One of the areas with a high probability for communication to affect process and productivity is in the creation of marketing collateral and marketing campaigns. Process, […]
The Technical Advances of Drone Usage Across Industries Technology advances so quickly it often feels faster than it should. As a professional in my thirties, I have lived through the advent of home internet and the progression of dial-up to wifi; pagers progress to the handheld technological magic we commonly refer to as our smartphones; […]
Now that we have learned about important laws and regulations on the use of drones, let’s discuss how drone technology is integrated into marketing usage within commercial real estate. Drone Photography One of the most pivotal components of marketing commercial real estate assets is photography. In order to create any collateral, you need a picture of what […]
Property marketing can be a complex formula in understanding both the buyer and property. Our team has found that breaking that formula down to two equal parts has been a proven way to properly position a property on the market. Understanding the buyer is the foundation to our property marketing methodology. Next step is understanding the […]
One of the greatest tools we have found in utilizing technology within our property marketing is leveraging the third party platform Real Capital Markets (RCM). Although it is attached to a distinct price tag, the platform is a one-stop-shop for all of our property marketing needs. The platform not only allows you to create a unique website for the property equipped […]
Winning the business is half the battle. Marketing the property with a comprehensive and precise marketing campaign therein lies a greater challenge. If positioned incorrectly, the property will not sell, the marketing methodology becomes diluted, a team loses credibility, and a long term relationship could be lost. Sellers want to feel confident that their property […]
Baking a pie takes precision and strategy, a careful measure of all the ingredients creating the perfect formula. The pie crust needs to be the right consistency and bake to support the filling. Timing becomes the catalyst to perfection. Thankfully, today’s modern technology has supplied digital scales, timers, and thermometers that have taken away most […]
February was an exciting month for Burbank as the largest IKEA in US history opened its doors to a swarm of excited patrons. This 456,000 square foot location provides shoppers with a 1,700 vehicle parking structure, and a 600-seat restaurant, a childcare center, and all 10,000 items that IKEA sells. Even though the new location […]